Vidyard
Buildscale, Inc.
Vidyard is a video platform that offers recording, hosting, and analytics to help businesses connect with customers, close deals, and optimize content. It provides tools for creating personalized videos, screen recording, and video management, primarily for sales and marketing teams. Vidyard is available as a desktop app for Mac and Windows, as well as a Chrome extension.
User Sentiments
Top Likes
- Easy to use for quick video creation and sharing
- Good for sales and marketing outreach with personalized videos
- Provides video analytics and tracking
- Integrates with CRM and marketing platforms like HubSpot and Salesforce
- Desktop app and Chrome extension for flexible recording
Top Dislikes
- Free plan has limitations on number of videos
- Some users find the platform navigation clunky
- Limited video editing features compared to dedicated video editors
- Pricing can be expensive for advanced plans
- Customer support can be slow for lower-tier plans
Popular Comments
Gartner Peer Insights User
2024-10-10
It's easy to use and if you put the Google Chrome extension on your browser, it makes it simple to share your screen and have your face in the recorded video as well. It's easy to share videos with prospects also.
Capterra User - Kyle, Corporate Videographer
5 years ago
It is easy to setup and add as an extension within Google Chrome. The recording is simple and it allows moving between tabs and screens. This software is a great tool for a team of 2 or more that need explainer/reference videos.
GetApp User - Matt P, Media Production
4 years ago
The plug in allows you to make videos from anywhere online, which is great when you are on the company website for the prospect and are able to show personalization while creating your outreach video.
Capterra User - Verified Reviewer, Computer Software
Not provided
Vidyard provides us with a great solution for using embedded videos on our website. We're able to track everything and because you can connect it to Hubspot, we get all the analytics we need! The customer support is extremely responsive and very helpful.
Gartner Peer Insights User
2021-04-07
Limited Integration to Salesforce. It does it but in a very limited way. Post-sales support team tries, but can't really deliver any help. Search in SF is poor.
App Store User - vhsyg
2023-11-17
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Detailed Review
Vidyard is a versatile video platform designed for businesses, particularly sales and marketing teams, to leverage video in their communication and outreach. It offers a user-friendly interface and multiple ways to record videos, including a desktop application for Mac and Windows, and a Chrome extension. Vidyard focuses on enabling personalized video messaging for better engagement with prospects and customers, and provides tools to track video performance and integrate with popular CRM and marketing automation platforms. While it's praised for its ease of use in creating and sharing videos, and its analytics capabilities, some users find the platform navigation a bit clunky and desire more robust video editing features.
Standout Features
- Easy Video Creation: Record screen, webcam, or both with the desktop app or Chrome extension. AI script generator is also available.
- Personalized Video Messaging: Create and share personalized videos to build relationships with prospects and customers.
- Video Hosting and Sharing: Securely host videos on Vidyard's platform and share them via email, social media, or embedded links.
- Video Analytics: Track viewer engagement, identify who is watching and for how long, and measure video ROI.
- CRM and Marketing Integrations: Seamlessly integrate with platforms like Salesforce, HubSpot, Marketo, and LinkedIn to enhance sales and marketing workflows.
- Interactive Video Elements: Add CTAs and hot banners to videos to drive engagement and conversions.
Conclusion
Vidyard is a valuable tool for businesses looking to incorporate video into their sales and marketing strategies. Its strength lies in its ease of use for recording and sharing personalized videos, coupled with robust analytics and integrations. The free plan is a good starting point, but for advanced features and to remove video limitations, a paid plan is necessary. While not a full-fledged video editor, Vidyard excels in its core functionalities of video hosting, personalized video communication, and performance tracking, making it a strong contender for sales and marketing teams focused on video engagement.